Insights
Search is changing.
Stay ahead.
Plain-English guides to SEO, AEO, AI search, and getting your business discovered. No jargon, no hype.
The Cost of Being Invisible in AI Search
When customers get answers from AI, businesses that aren't mentioned lose customers they never knew they had. Here's what that costs, and how to estimate it.
Read articleHow to Get Your Business Recommended by ChatGPT and Google AI
A practical, step-by-step checklist to help your business show up when customers ask AI tools for recommendations.
Read articleSEO vs. AEO: What's the Difference, and Do You Need Both?
SEO helps you rank in search results. AEO helps you become the answer in AI tools. Learn how they differ, how they overlap, and where to focus first.
Read articleWhat Is Answer Engine Optimization (AEO)? A Plain-English Guide
AEO helps your business get mentioned and recommended in AI answers from ChatGPT, Google AI Overviews, Perplexity, and more. Here's how it works.
Read articleWhat Is llms.txt, and Does Your Website Need One?
llms.txt is a proposed file that gives AI tools a simple summary of your website. Here's what it is, what it isn't, and whether it's worth adding.
Read article
Find out how AI sees your business.
Get a free AI visibility audit. We will show you how you appear on Google and in AI answers today, and exactly what to do next.