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Missed customers calculator

What is being invisible costing you?

Every month, people search for what you offer. Use your own numbers to estimate how many customers you could be missing when they can't find you.

Not sure? Start with a rough guess. Google Keyword Planner or Google Search Console can give you a better estimate.

5%

If you rarely show up on Google or in AI answers, this is probably low.

15%

Being near the top of Google and mentioned in AI answers for your core services.

5%

Think about how many website visitors or callers typically turn into paying customers.

What a typical new customer is worth to you, from a single job or order to their first year.

How it works

Simple math, your numbers.

The calculator takes the people already searching for your services, and compares how many find you today with how many could find you if you showed up prominently on Google and in AI answers.

It then applies your own conversion rate and customer value to estimate the difference in customers and revenue.

Why this matters now (read more): more customers get answers directly from AI summaries and assistants. Research from Pew found Google users clicked a regular result in 8% of visits when an AI summary appeared, compared with 15% without one (Pew Research Center, 2025). Being named in the answer matters more than ever.

Want to know where you actually stand? Our free AI visibility audit shows how you appear on Google and in AI tools today, and here's what the report looks like.

Stop leaving customers on the table.

Get a free AI visibility audit. We will show you how you appear on Google and in AI answers today, and exactly what to do next.

Get your free audit Talk to us